Reporting & Analytics
Monitor Your Projects with Real-Time Reporting
Pluto gives you real-time reporting across all your active projects without exports, spreadsheets, or manual work.
Manage Every Client Touchpoint
Have total visibility and control of the real estate buying process with centralized tools that keep purchasers and realtors informed and engaged at every stage.
See Real-Time Reports
The Most Valuable Reports are the Ones You Rely on Every Day
Stay on top of your projects’ performance, financials, and risk.
Units Sold
Deals Pending
Deposits collected
Sales Velocity
Buyer Trends
Project Performance
Reporting Doesn't Need to Take Hours
If your reporting depends on:
- Manually updating spreadsheets
- Pulling data from multiple silos
- Cleaning the data
- Ingesting data into yet another system (your BI tool of choice)
- Hoping your complex data models were built correctly
- A finance person generating reports…
…then you are at risk.
Reporting isn’t a feature in Pluto, it’s a byproduct of how the system operates
The best teams don’t spend time building reports, they run their business from them.
Pluto gives you visibility you can operate on.
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How it Works
View live reports that update automatically
- Reporting is generated as deals move
- Every action updates the system
- No separate workflows
- No manual input
- No double entry of data, fewer to zero mistakes
Share Team Insights
Customize each report to meet the needs of sales staff, project managers, and senior leadership.
Monitor Deal Flow
Manage all deals with real-time visibility into deal status, timelines, and trends.
New Home Sales Reports
Track sales performance and profitability metrics in one centralized platform.
Secure Data Management
Permissions and role-based access keep sensitive information safe.
Real-Time Reporting
Have instant access to live data that updates as projects progress.
Adaptive Metrics
View performance across single-family homes, townhomes, and high-density developments.
The 3 Types of Reporting That Actually Matter
Most reports tell you what happened, but the ones that matter tell you what to do next. With Pluto, gain clarity, confidence, and control in real-time.
1. Performance
Know exactly how your project is performing
- Sales by project, phase, and time period
- Closings and pipeline movement
- What’s progressing, and what’s slowing down
No waiting for updates. No end-of-week summaries.
You always know where things stand.
2. Finance
Have complete confidence in your numbers
Track:
- Deposits collected vs. expected
- Customer option margins & options spending
- Financial position across every deal
The numbers you see are the numbers you trust. No reconciliation. No second-guessing.
3. Risk
Catch problems before they become expensive, such as:
- Mismatched dates and timelines
- Deals that are stalled or off track
- Gaps that could delay or derail closings
These aren’t reports you review later, they’re signals you act on immediately.
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The Hidden Cost of Bad Reporting
There’s a fundamental difference between how we think of reporting.
With Pluto, everything lives inside one system so reporting is a byproduct of the work.
As deals move forward, data is captured, statuses are updated, and reports are generated automatically. No cleaning up spreadsheets, no exporting, and no building complex data models.
NOW ACCEPTING SPRING 2026 PROJECTS
Discover a better way to manage new home sales
Book a demo to see how Pluto works and explore how we can support your new home sales operations.
