Every part of your real-estate sales workflow in one place

Real-estate developers stay in control, sales teams close deals faster with less friction, and buyers enjoy more transparency.

Meet Pluto

Modernizing
New Home Sales

Pluto centralizes your entire sales workflow to create a more effective, profitable sales process.

Contract Management

Effortlessly manage, edit, sign, and distribute contracts while ensuring seamless FINTRAC compliance.

Client Management

Centralize communication and engagement with all stakeholders, including purchasers, realtors, and internal teams.

Inventory Management

Gain real-time visibility into your inventory and sales progress.

Reporting & Analytics

Real-time reporting across all your active projects without exports, spreadsheets, or manual work. 

Customer Connect

Empower potential buyers and realtors with self-service tools to explore, register, and reserve properties, complete with built-in ID verification and deposit management.

Client Portal

Provide purchasers and realtors with a user-friendly portal for seamless communication, contract signing, document distribution, and progress tracking.

Who We Serve

Built for the Way Builders
and Sales Teams Actually Work

Pluto gives builders control over the full picture, while giving sales and marketing teams the clarity they need to move faster and sell with confidence.

Builders & Developers

For sophisticated developers selling homes at scale

We see Pluto fundamentally helping two types of developers & builders:

  • Developers / Builders who have hit a ceiling with their current systems or processes. If you’re running live Purchase Agreements across spreadsheets, emails, and disconnected tools, you feel the daily chaos. Those systems and processes may work for smaller organizations, but eventually you reach a point where you are ready to replace fragile workflows with real visibility and control.

 

  • Sophisticated builders / developers using legacy transaction platforms that weren’t built for the complexity of high-performance sales teams. These organizations have outgrown generic CRMs and outdated tools and want deeper inventory control, cleaner audit trails, tighter sales–construction coordination, and executive-level reporting built specifically for future.

Sales & Marketing Firms

For teams managing new development sales & marketing

We see Pluto playing a critical role for sales & marketing firms launching and selling new developments:

  • Sales & marketing firms managing multiple projects for different developers simultaneously. Their teams must coordinate agents, buyers, contracts, deposits, and reporting while maintaining strict compliance and transparency for their developer clients.
  • Pluto gives sales and marketing teams the operational backbone they need to manage deals professionally and efficiently. With structured workflows, centralized documentation, and real-time reporting, teams can track every deal with confidence while delivering a smoother experience for developers, agents, and buyers alike

The Modern Operating System for New Home Sales

Pluto brings sales, contracts, inventory, and buyer communication into a single system, giving developers complete visibility and control over every deal.

Stop Running Million-Dollar Contracts on Spreadsheets

Pluto is a modern operating system for sophisticated sales teams.

Before
Pluto

Built for Residential Development Sales

Manage Deals Across Every Project Type

Pluto gives your team the structure, visibility, and control needed to run modern, high-performing real-estate sales operations

Single Family

Built for production homebuilders selling single-family inventory with greater speed, consistency, and control.

Townhomes

Ideal for townhome communities where multiple units, releases, purchasers, and timelines need to stay aligned.

Low-Rise

Made for low-rise projects where inventory, documentation, and buyer activity need to be coordinated across a more complex sales environment.

High-Rise

Built to support high-rise developments with larger inventories, more moving parts, and greater operational complexity.

Read the Blog

10 things you should know before implementing Pluto

FAQ

Pluto Systems is purpose-built for new residential development sales. Our platform is designed specifically for production builders and real estate developers managing Single-family, townhome, and condo inventory, particularly teams selling 30+ homes per year with internal sales operations.

Pluto excels in environments where:

  • Multiple units are sold simultaneously
  • Contracts require amendments and version control
  • Deposits and payment schedules must be tracked
  • Sales and construction teams need synchronized visibility
  • Buyer upgrades and change orders must flow cleanly into operations

While some commercial projects may share similar workflows, Pluto is optimized for the complexity and volume of residential development sales, not office leasing, retail tenant management, or custom one-off commercial builds.

If you’re managing pre-construction residential inventory across multiple projects and teams, Pluto was built for you.

Pluto supports FINTRAC compliance by guiding purchasers through ID verification and declaration forms as part of the online registration process. This helps ensure that key compliance steps are addressed early, before contracts are created.

The system reduces the need for paperwork and helps sales teams stay focused on communication and closing. Compliance tasks are handled within the platform in a secure and organized way, giving your team confidence that the process is complete and properly documented.

Pluto integrates with industry-leading CRMs such as Hubspot.

While most CRM platforms were built to manage relationships and marketing pipelines, Pluto was built to manage live, high-value contracts in real estate development.

An easy way to think about it is, a CRM tracks people, whereas Pluto tracks commitments.

Traditional CRMs are excellent at lead capture, email campaigns, pipeline forecasting, but once a contract is signed, most teams fall back into spreadsheets, email threads, shared drives, and manual checklists.

That’s where risk begins.

Pluto is purpose-built for developers and builders managing live inventory, contracts, deposits, amendments, upgrades, and internal coordination between sales and construction.

We focus on:

  • Contract lifecycle management
  • Real-time inventory control
  • Payment scheduling & tracking
  • Audit trails & compliance visibility
  • Cross-team coordination

Pluto operationalizes the entire sales workflow. So for teams managing dozens, or even hundreds, of live contracts, that makes a big difference with visibility, efficiency, compliance, and coordination. 

Implementation timelines depend on the size of your team and the complexity of your current workflow, but most Pluto clients are fully operational within 4–8 weeks.

Since Pluto is purpose-built for residential development sales, we are not forcing you to reinvent your process, we are structuring and digitizing what you already do.

Most teams are surprised by how quickly the transition happens, especially compared to traditional ERP implementations.

Our goal is simple: Move you from spreadsheet and email-based deal management to structured, real-time visibility, without disrupting active sales.

Pluto Systems is built for mid-to-large residential developers and production builders who manage high volumes of live contracts across multiple projects.

We are best suited for teams that:

  • Sell 30+ homes per year
  • Manage pre-construction or production inventory
  • Have their own sales contracts, not the MLS
  • Have an internal sales team
  • Rely on spreadsheets, email, shared drives, or disconnected CRM tools
  • Want better visibility across contracts, deposits, amendments, and upgrades
  • Need tighter coordination between sales and construction

Pluto is especially valuable for organizations that are growing, where deal volume has increased, complexity has multiplied, and existing systems are starting to break.

We are not designed for:

  • Custom one-off home builders
  • Small teams managing only a handful of deals per year
  • Purely commercial leasing operations

Pluto is purpose-built for structured residential development sales, where operational maturity, audit trails, and real-time visibility matter.

If your team has ever said, “We’re managing too many live contracts to keep doing this in spreadsheets,” you’re likely a strong fit.

Your data remains in Pluto indefinitely for as long as your account is active.

We designed Pluto to serve as the long-term system of record for your sales operations, not a temporary tool. All project data, purchaser records, contracts, and documents remain securely stored and accessible whenever you need them.

Key things to know:

  • Stored indefinitely while your Pluto account is active

  • Hosted in Canada for security and regulatory alignment

  • Your data is always accessible, with the ability to export or download it at any time

  • Dedicated databases for each builder, ensuring your information is isolated and secure

  • Your data belongs to you — Pluto simply provides the infrastructure to manage it

Pluto is built to support the full lifecycle of your developments, giving your team confidence that critical sales data will always be available when you need it.

NOW ACCEPTING SPRING 2026 PROJECTS

Discover a better way to manage new home sales

Book a demo to see how Pluto works and explore how we can support your new home sales operations.

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